If you want to sell an advisory service the way to do it is claim a very high percentage of winning trades. This is how you market a newsletter to the average retail trader. For obvious reasons the average trader equates a high win percentage to making money. But nothing could be further from the truth. A high percentage of winning trades doesn’t automatically mean a positive expectancy. I’ll give you an example:

The Bollinger band crash trade has a win rate of about 92-96%. How can one not make money with a system like that you ask? If you advertise that you have a system that wins 96% of the time you are going to sell lots of subscriptions. But…

If you apply the Bollinger band crash strategy to an index like the SPY or QQQ you probably will make a little money over the long haul. Heavy emphasis on the words “a little”. On the other hand if you apply the strategy to individual stocks you will lose money over time. The system still has the same 92-96% win rate, but the few big losers overwhelm the many small winners. So that over time you consistently lose money.

But if I wanted to sell you a newsletter I could point to my success rate and claim that I have an almost fool proof system for making money, and many people would believe me and buy my service. They would even be happy as trade after trade would produce wins. But then a year or two later they would realize they aren’t actually making any money.

Day trading is pretty much the same. Many people have a system that makes money on a lot of trades, but over the long haul those many small wins aren’t enough to offset the few big losses.

On the other hand I’ve seen traders that only win 20-30% of the time, yet make huge long term gains. How? The are cutting their losers quick, and when they do catch a winning trade they let it run into a large profit. So they only need a few big winners to more than offset the many small losses. How many people would buy your newsletter if you told them you only win 20% of the time? Not many I suspect.

I see people freakout (or gloat) every time we have a losing trade. But the strategy I prefer, is to try to pick bottoms. Understandably we can get stopped out a few times as we try to catch the bottom. But if we can enter close to our stop the losses are minimal. Once we do catch the bottom we are in at the beginning of an intermediate rally and we then have the opportunity to ride a sizable run for many weeks. We don’t produce an exceptionally high win rate with this system but we do consistently make money over time. And in the end it’s the bottom line that matters. Are you increasing or decreasing your portfolio over time?

We missed several times trying to catch the bottom in gold in December. Once we finally did we ended up making good money on the run. So our winning percentage wasn’t high, but our profits were.

This is why I prefer to use cycles and sentiment as my two main tools. They offer the best strategy to get us into a trade that has the potential to produce a big win. But they don’t usually deliver an extremely high win rate. It can take several attempts before we get it right. But once we do we have to chance to produce a big gain.

After watching several markets unfold over the last few weeks I think I have a pretty good idea what is in progress. As I said in my last video, gold is probably stuck in a difficult triangle this year. Stocks, oil and the currencies are a different story.

For a limited time I’ll discount $100 off the yearly rate of an SMT premium subscription. The discount will be applied as a rebate. offer is only good for new subscribers. It does not apply to current subscriptions.

Offer has expired.
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